A global leader in natural beverages, including its flagship coconut brand
Verlinvest has helped transform Vita Coco from a pioneer in packaged coconut water in New York into a leading health and wellness consumer brand now available across the world.
In 2005, during a casual outing to a New York City bar, childhood friends Mike Kirban and Ira Liran met two young women from Brazil. When asked what they missed most about their country, the ladies said “agua de coco” which they called the most nutritious and delicious drink in the world. Two months later, the Mike and Ira came up with a plan to spread the love for coconut water to the US. Vita Coco was born.
In 2007, Verlinvest partnered with the founders of Vita Coco to provide the capital to support the growth of the business, notably through expanded distribution in the US and international expansion. The result has been incredible brand recognition and sales growth since the Company’s founding. More recently, Vita Coco parent company, All Market Inc., has grown its portfolio to include natural energy brand, RUNA, and Ever & Ever, aluminum bottle-canned water that is easily and infinitely recyclable.