Vitamin Water

Vitamin Water

Food & Beverage

Year of Investment: 2002

Investment Status: Alumni

Overview

Glaceau Vitaminwater is marketing and distributing a range of flavored water products that are enhanced with vitamins, antioxydants, electrolytes and other nutrients to deliver specific consumer benefits (energy, balance, focus, immunity, etc.) under the brand names Vitaminwater and Smartwater. Over the years, the brand has leveraged “guerilla” marketing, independent distributors and product innovation to become the undisputed leader of the enhanced water category in the US.

Verlinvest first invested in Glaceau in 2002 to support the company’s fast growth. In 2007, it was sold to Coca-Cola for $4.1bn, resulting in a very high money multiple for Verlinvest.

Find us
Brussels

Place Eugène Flagey 18
B-1050 Brussels

Singapore

Verlinvest Asia Pte Ltd.
163 Penang Road, Winsland House 2, #04-04
Singapore 238463

New York

215 Park Avenue South, Suite 2005
New York, NY 10003

London

Suite 4.08
Summit House
12 Red Lion Square,
London, WC1R 4QH

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