Wakefit.co is a leading player in India’s digital home solutions category, with a vision to make the purchase of home products “simple, affordable and branded”. Founded in 2016 by ex-entrepreneurs Ankit Garg and Chaitanya Ramalingegowda, and headquartered in Bangalore, Wakefit’s secret sauce lies in its vertical integration, well-complemented by its customer-centric approach and superior brand focus.
Wakefit has quickly grown to become the third largest mattress player in the country, purely through digital channels. Verlinvest invested in Wakefit.co in December 2020.