Years

Years’ Founded in 2023 by Darren Beale and Ivan Barashki, Years is on a mission to give dog parents more years together with their dog. Headquartered in Nottingham, UK, the company serves dog owners through its personalised DTC subscription platform and a growing retail presence with Pets at Home and Just For Pets. Its proprietary Cupboard Fresh® technology delivers nutritionally complete, fresh wholefood meals with up to 18 months of ambient shelf life, no freezer or cold chain required. Designed by veterinary nutritionists, the meals prioritize healthy aging, digestion, and tailored caloric needs for each dog.

Since launch, Years has shipped more than 12 million personalized meals, with each one tailored to a dog’s weight, age, and nutritional profile. Verlinvest invested in 2026 alongside Five Seasons Ventures, drawn by Years’ differentiated nutrition product, proven DTC success, and a retail model with structural advantages over traditional offerings. The investment will support the company’s next phase of growth, accelerating international expansion, deepening retail partnerships, and bringing Years’ premium nutrition offering to new markets.