Oatly:
Helping people ditch milk.
- Region
- Global
- Sectors
- Food, beverage & FMCG
- Website
- oatly.com
- Investment
- 2016 - Active
- Verlinvest contact
- Eric Melloul, Clément Pointillart, Ben Black
Disrupting the global milk industry
Revenue growth since investment.*
*Publicly available information
What we did
Creating a new category // Building a local Swedish hero into a global market leader.
- Established Barista Strategy as paid sampling to drive trial and new market entry
- Partnered with China Resources and Howard Schultz amongst others as co-investors
- Launched into the UK, US, China, Germany, Netherlands, Australia & SE Asia
- Refined bold, vocal brand strategy against the dairy industry, with Oatly’s in-housing own creative team
- Funded $1.8bn global supply footprint – including nine factories on three continents
- Created global organizational infrastructure – hired key executives and scaled operational team
