Where pet lovers shop.

North America
Consumer tech,
2015 - Alumni

Key wins

During our partnership, Chewy:


  • – Reached 3M active customers with 1M subscribers


  • – Brought their core product offering into new verticals, including birds and fish


  • – Expanded Chewy’s private label into new categories


  • – Opened a central-US fulfillment center

  • – Broadened brand awareness and loyalty with launch of TV ads and Chewy Studios


Chewy’s revenue grew ~5x during Verlinvest’s investment.

Why it worked

Verlinvest was an early investor in pet retail and we were confident we could help to take Chewy to the next level.

  • Consumer-centric approach

    90+ NPS // ~40% new customers through referrals

    As the only consumer investor on the cap table, our differentiated focus complemented the existing tech investor base in elevating Chewy’s approach to best-in-class customer service and doubling down on ‘wowing’ customers.

  • CPG product expertise

    We leveraged our deep experience in consumer packaged goods to support the development of Chewy Originals brands.

  • Global, late-stage growth mindset

    Our expertise in international expansion and M&A / IPO preparation led to one of the largest eCommerce transactions to date.

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