RXBAR® and Orgain® Founders Partner with Award-Winning Consumer Products Lawyer Nick Giannuzzi to Launch Humble Growth, a $312M Founder-Led Growth Equity Firm Dedicated to Purpose-Driven CPG, DTC and Wellness Brands
Led by CPG Industry Titans, the Firm Has Amassed Support from a Notable Roster of Legacy Investors
New York, NY (September 19, 2023) – The founders of Orgain® and RXBAR® have joined forces with consumer lawyer and founder Nick Giannuzzi to launch Humble Growth, a growth equity investment firm focused on innovative consumer brands. With the mission of scaling disruptive brands that promote and empower consumers to lead healthier lives, Humble Growth has secured over $312M to date, backed by an impressive roster of investors from legacy industry players including Nestlé Health Science, Verlinvest (the global evergreen consumer investors who have backed Oatly, Vita Coco, Tony’s Chocolonely & Chewy.com), Mike Repole (Co-Founder of BODYARMOR Super Drink), Gary Hirshberg (Founder & CEO of Stonyfield Farm), Paulo Lima (Co-Founder of IT Cosmetics), and Sean Lang (Founder of Ainsworth Pet Nutrition).
Led by CPG veterans Andrew Abraham (CEO & Founder of Orgain®), Nick Giannuzzi (Founder & Partner of Giannuzzi Lewendon) and Peter Rahal (Founder of RXBAR®), Humble Growth came to be from a shared desire to spread their wealth of industry knowledge and forge true partnerships with fellow purpose-driven founders and entrepreneurs. Humble Growth ushers in a new era of collaborative growth for developing brands looking to engage with investors and scale their businesses in an effective way.
“We’re honored to officially launch Humble Growth and work closely with founders to propel their brands to new heights,” says co-founder Andrew Abraham. “We’ve built, scaled and exited our own brands and understand the ongoing challenges founders face when growing their brands firsthand. With Humble Growth, we’re taking that knowledge and working alongside founders to support their mission and bring an empathetic perspective to scaling operations.”
“Humble Growth represents one of the most disruptive and coherent investing strategies we have seen in consumer growth. A fund that is truly built by transformative founders coupled with an incredibly impressive lineup of limited partners that are fully immersed in the industry makes us at Nestle Health Science incredibly excited to be a part of the journey, “ says Don Kerrigan, CEO of Nestlé Health Science U.S. “We are honored to be a part of Humble Growth and are eager to see the future success of the many brands it will help flourish.”
Through Humble Growth, Abraham, Giannuzzi and Rahal will partner to launch and grow best-in-class entrepreneurs whose brands will guide consumers toward healthier lifestyles and enter new phases of their growth. The three founders are revolutionizing the conventional private equity model by bringing their distinctive expertise and value to Humble Growth’s portfolio companies. With Abraham and Rahal having weathered the trials of founding their own respective brands and Giannuzzi boasting over 25 years of dedicated work as a legal expert in the CPG sector, their distinct viewpoints enrich Humble Growth’s strategy.
“When the idea of Humble Growth began gaining momentum, I was thrilled to jump in as a founding investor,” said Gary Hirshberg, co-Founder & Chief Organic Optimist of Stonyfield Farm. “We are building a true win-win-win model for the investors, the investees and the business. I would have killed to have had a Humble Growth available to support Stonyfield and help bring not only critical funding but also seasoned guidance during our growth years. I look forward to many years of fun and profitable collaborations with this truly exciting team.”
“At Verlinvest, we’re committed to backing founders and businesses that are driving consumer revolutions forward while having a positive impact – and Humble Growth’s founding team shares this mission,” said Roberto Italia, Chief Executive Officer at Verlinvest. “The combination of Andrew, Nick and Peter creates a unique advantage with their decades of market experience and expertise and we are delighted to partner alongside such an esteemed group of co-investors. I am pleased to support the entire team in backing earlier-stage companies on their growth journeys.”
“Nick, Andrew and Peter all bring invaluable expertise to the industry,” said Michael Repole, Co-Founder of BODYARMOR Super Drink. “The formation of Humble Growth is going to be a gamechanger for up-and-coming brands looking to benefit from the experience they bring in building consumer brands. I am excited to be an investor in Humble Growth and work alongside the founders to identify, nurture and grow the next generation of innovative brands.”
ABOUT HUMBLE GROWTH
Humble Growth is a NY-based consumer growth equity firm with a >$300 million debut fund. We are a fund dedicated to propelling the disruptive success of companies that are changing the ways we eat, drink, feel, and live. Our highly experienced founders have track records of building iconic consumer brands and businesses themselves (Andrew Abraham with Orgain®, Peter Rahal with RXBAR®, and Nick Giannuzzi with Giannuzzi Lewendon). All three founders have distinct, complementary capabilities that provide unique value to all aspects of the investment process and are complemented by seasoned investment execution and fund management professionals from highly relevant prior roles. As we are exclusively focused on providing capital and strategic partnership to consumer brands, we have well-defined investment criteria and competitive advantages throughout the lifecycle of an investment. The recency of operating experience by our founding Partners allows for meaningful and tactical insights into growth and operational levers for our brands.