Verlinvest portfolio company Popchips Inc is delighted to announce that it has reached agreement to sell Popchips Ltd, which owns and operates the Popchips brand for the United Kingdom and Europe, to KP Snacks, part of the Intersnack Group.
Verlinvest first invested in Popchips in 2012, to support the brand in its European expansion. Since then, Popchips Ltd, has developed into the UK’s fastest growing snacking brand, and a leader in the Better-for-you segment. Following the acquisition, Popchips Inc., will continue to own and operate the brand in North America and other international markets.
Keith Belling, Co-Founder of Popchips, says:
“The rapid growth and success of the Popchips brand in the UK, which we launched in 2012, has been nothing short of phenomenal. That success has created a unique opportunity for us to enter in this transaction with Intersnack Group, who will continue to elevate the brand to benefit snackers across Europe, as well as enable us to focus on Popchips’ momentum in North America as well as opportunities in other international markets.”
Popchips, a leading better for you snack brand in North America, is an innovative line of popped and puffed snacks that are deeply satisfying and never deep fried. Since its launch in 2007, Popchips has been winning the hearts and stomachs of snackers around the world, with awards and accolades, including being named one of America’s hottest brands by Ad Age. Since launching in the UK in 2012, Popchips quickly established itself as one of the most popular and fastest growing brands in the UK.