LOS-ANGELES – VMG Partners, a private equity firm specializing in building iconic consumer brands in the food and beverage, personal care and beauty, pet food and wellness categories, announced today the debut of a new branded snacking platform, Velocity Snack Brands (VSB). The platform will acquire, incubate and grow a portfolio of leading snack brands, beginning with the acquisition of the popchips™ brand in North America and most international markets outside of the United Kingdom and Europe. VSB will be headquartered in Los Angeles and led by CEO, Amit Pandhi, who was most recently President and CEO of Arctic Zero, a better-for-you frozen desserts brand.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.