Popchips

Popchips

Food & Beverage

Year of Investment: 2012

Investment Status: Alumni

Verlinvest contacts: Eric Melloul Clément Pointillart

Overview

popchips is a US-based salty snack food company that produces and markets all-natural, popped chips in various flavors under its brand “popchips”®. Today, the Company sells primarily in North America and in the UK. 

Never fried (unhealthy) or baked (untasty) and with only 100 calories per portion, popchips is positioned in the high growth “Better-For-You”® snacking segment.

Similar to vitaminwater or Vita Coco, popchips launched the brand with celebrity partnerships (Ashton Kutcher, Bruno Mars or Katy Perry) and leverages them through guerilla marketing tactics.

Verlinvest invested in popchips in April 2012 and sold its stake in 2019.

Find us
Brussels

Place Eugène Flagey 18
B-1050 Brussels

Singapore

Verlinvest Asia Pte Ltd.
163 Penang Road, Winsland House 2, #04-04
Singapore 238463

New York

215 Park Avenue South, Suite 2005
New York, NY 10003

London

Suite 4.08
12 Red Lion Square,
London WC1R 4QH

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