Sula is India’s largest wine producer, with strong leadership in the domestic wine market, a wide offering covering all occasions, and price ranges and a sales and distribution organization reaching 99% of Indian wine consumers. The company also imports selected foreign wine and spirits brands.
Sula was started in 1999 by Stanford University-trained Rajeev Samant, who planted vineyards on his family land in Nashik, Maharastra, a region traditionally known for table grapes that has now become the “Napa Valley” of India. Although the market has been growing by 20% annually, wine consumption in India (4l per capita per year) is still considerably lower than China (45l per capita per year), not to mention France (88l per capita per year) – an exciting prospect for future growth.
Verlinvest invested in Sula in 2010.