Kelly McCarthy
SVP Brand, Comms & Digital, LVMH

Kelly is a global senior executive who consistently builds brands and revenue growth through marketing, retail and experience-led initiatives while driving change through organizations of all sizes. Kelly is a passionate team and people leader, having managed teams of hundreds a variety of positions. In her previous role, Kelly served as a guide for the LVMH (Louis Vuitton Moët Hennessy) maisons in all aspects of brand awareness initiatives, ensuring that the most modern storytelling mechanisms were deployed around the world. She directed a global team supporting digital brand strategy, consumer journeys, pilots, and creative.

Prior to LVMH, Kelly was with Nike covering many aspects of product creation, distribution, business development and marketing. She started as GM of Launch in the Global DTC organization, responsible for assessing Nike’s technologies and helping to architect a new, stable, and fair system for selling Nike’s most prized sneakers. She also worked with NikeLab & NRG, partnering with innovators across the world of fashion and design to add new dimension and distinction to the Nike brand overall. Before joining Nike, Kelly was Managing Director of VaynerMedia in New York, a 500+ person full service digital and emerging technology consulting firm. Kelly also serves in Board and advisory capacities for Newman’s Own, inc., Goldman Sachs Merchant Banking Division and WellthCo, Inc.

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