Beauty done differently.

2019 - Active
Verlinvest contact
Arjun Anand

“Verlinvest is one of the most transparent and founder friendly private equity firms in India. The team has been actively engaging with us in areas such as acquisitions, learning new categories, and in our annual operating planning (AOP), which has been super helpful. Another big benefit of Verlinvest is the fact that it is perpetual capital so is usually not looking for an exit in the 3-5 years time horizon and can hold on to the stock post IPO.”

Manish Taneja, CEO & Co-founder, Purplle.com

What we did

Beauty for all: bringing affordable beauty to the Indian public.

  • Grew the business 10x since investment to become a “Unicorn”
  • Re-branded and repacked private brands to accelerate growth to current 49% share of gross sales*

    *as of November 2022

  • Built in-house product expertise through in-house quality lab and NPD lab
  • Inorganic expansion through acquisition of niche-fast growing brands in female hygiene, organic beauty, and affordable make-up
  • Expanded organizational infrastructure – hired key executives, to equip the team for a fast-paced growth